Think about it, no one answers their phones today and it's frustrating to make cold calls to try and drum up new business. Canvasing and 'dropping' in or knocking on doors just irritates people. Emailing doesn't work because everyone uses texting to communicate today and never reads their email, or they send you to the spam box. This is really the problem we solve with online lead generation advertising. We bring the potential customer or client to you using the medium they're already on: Facebook and Instagram! Not only are they on Facebook, but they're predisposed to clicking on ads for topics they have interests in, so they're engaged, and ready for sales contact, so you can get them in your pipeline no matter where they are in the sales process when they contact you.